Our Story
Our Mission
At BROW AID® everything we create begins with you. We believe brows are more than a beauty routine — they’re part of how you show up every day. Our mission is to help you optimise the health of your brows while giving you the confidence to create styles that make you feel your absolute best. Rooted in over 20 years of professional brow expertise, our luxury formulas are designed not only to style, but to strengthen, nourish and support long-term brow health. Because truly beautiful brows start with healthy foundations. We are committed to creating products that care — for your brows and for the world around us. From thoughtfully selected ingredients to a conscious approach to formulation and production, sustainability is considered at every step. BROW AID® is about empowerment. It’s about putting professional-level results into your hands, so you can create brows that elevate your confidence day after day. Healthy brows. Elevated confidence. Conscious beauty. - Kim O' Sullivan
About Kim
With over 20 years in the beauty industry, Kim has revolutionised the brow business within Ireland by bringing HD Brows to the forefront and more noticeably by being the first to bring Phibrows Microblading to our
shores. Having been bestowed with the title of Phibrow Master, this enabled Kim establish the PhiAcademy, Ireland’s first elite Microblading Training Academy.
Kim is the winner of numerous awards and accolades; Image Magazine “Best Makeup Artist 2014“, Image Magazine “Best Brow Artist 2015”, Image Magazine “Best Brow Artist 2017”, IMAGE ‘creative business woman of the year 2019‘ . New founder 2023 VIP business awards & brand launch 2023 IMAGE. Celebrity clients include: Pippa O’Connor Ormond, Amy Huberman, Louise Cooney, Rosie Connolly, Vogue Williams, Samantha Barry, Sabina Higgins and Brian Dowling.
Brow Essentials
Type:
The S.O.S ADVANCED Brow & Lash Recovery Mask
